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This page concerns the optimisation of your Virtuemart or Freeway Ecommerce shop. This is important because it means your shop will work faster and better. It will reach more customers and they are more likely to buy from you.
1. We will Optimize your Images using Photoshop
We will compress your images in quality and color depth so that they download
faster. A faster loading image means a happier customer who will spend
more time looking at your products and not just waiting for the page to load.
Happier customers mean more sales and higher conversion rates.
2. Change your page titles
We will modify your site and page titles using tools that allow you to have
customised page titles for every page and every product, improving the SEO
(Search Engine Optimisation) aspect of your site.
3. Smooth out the Checkout Process
Fewer page checkouts improve conversion rates, ie conversion from visitors to
purchasers. The ideal is a two page checkout.
4. Find your Unique Selling Proposition.
This is what makes your website special for the customer. It i the reason that
customers buy from you rather than the big stores. It is probably the single
most important thing for your sales.
You may want to host a website that sells digital cameras, but you must
understand that there are thousands of companies selling digital cameras. What
is going to set your site apart form all the others? Is it low cost shipping
deals, low prices or something else? Whatever it is, you need to do your market
research, find out what your Unique Selling Proposition is going to be and
implement it successfully to make money.
5. Add an SSL certificate.
Whether your customers pay using Paypal, Google or credit cards your site will
be collecting personally-identifiable information in the form of shipping
addresses, phone numbers and customer names. It is essential for your shop to
have a SSL certificate. This is mandatory. We can ensure that you obtain a 128
bit security certificate
6. Add Terms and Conditions and Privacy Policy Pages.
These are mandatory when it comes to being able to accept certain credit card
payments. These are also the pages that people are going to read when deciding
whether they want to give you their email address or their credit card number.
Statistics show that while more and more people are buying online, an increasing
number of them are even more wary about privacy policies and the contract they
are entering into.
7. Enhance Product Descriptions.
Tell your customers all about your products. Tell them what they are made of,
how they attach, what colours they are painted, who is likely to use them, what
they do, how they do it and why the customer should buy them. In a real-world
shop your customer can handle the product and read the box. The website needs to
emulate this with a comprehensive product description.
8. Rich-Media files.
Remove all rich-media files from your main shopping page, it has no place on a
productive web shop. Adding a flash intro only adds another layer between your
customer and the product information page. Flash headers slow down your site so
keep them simple. A flash movie when used as a descriptive tool in the right
location can be acceptable. Don't make them big and intrusive.
9. SEF/SEO tools.
SEO/SEF tools optimise your product pages giving each a unique and human-friendly title. They will also generate meta descriptions of each page based upon the page content. These will help your products to be found by search engines, especially Google.
Don't underestimate the importance of all these items they are critical to the functioning of your shop.
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