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Web Optimisation - What is it?
 Yahoo Semantic Search The aim of optimisation is that your
website appears on page ONE of the natural listings of a Google© or other
search-engine search. We can normally ensure this happens within a month of your
website going live. First of all, we will submit your URL to the main search
engines to ensure your website can be found. We will then optimise your page
internally and externally, analysing and selecting the right keywords, key
phrases, meta-data and alternative texts to enable search engines to rank your
website among the best. We will optimise all your page names to ensure that they
are related to the content within the page. We will ensure that the content of
your main landing page is targetted to the audience you are trying to reach. We
use Search Engine  Ask Jeeves Teoma Optimisation tools to make sure that the search
terms used by your target audience direct them to your site in preference to
others. We will prepare a Google Adwords Campaign that will be sure to put your
site on the top of the page amongst the sponsored links for as long as you want.
We will create good internal links that the search-engine spiders will find. We
will also perform inbound link analysis ensuring good quality reciprocal links
to your website
Browser Compatibility
 Firefox  Opera We will ensure that your website is
readable on all standard browser technology and any embedded functionality is
supported on both MACS and PCs. The main browser Internet Explorer 7.0 has a few
bugs that cause certain valid HTML code to display incorrectly. The most widely
used version of firefox is missing accessibility functionality that is available
on IE. Safari is solely available on Macs which brings it's own pitfalls as the
MacIntosh o/s does not support the same font set available for windows. Even when using an industry standard browser like firefox on your Mac you may still see inconsistencies . You may
also want your site to appear to users of PDA type devices. The end result is
that if you want your browser to appear the same on all machines and all
browsers then a lot  Safari  IE7 of testing and re-jigging is required.
You need not worry about this as LightQuick will do all this testing this for
you. We cannot underestimate how important this fact is. If the majority of your customers have older PCs then they may have older versions of the IE browse. If the site does not display well in IE6 then potentially all of your customers will be driven away if your site does not perform well on older technology.
Google Adwords
It is not generally understood how important a Google Adwords
campaign is in attracting visitors to your site. It is the single most crucial
advertising and marketing step your company will make. The fact that 75% of your
clientele will reach you via the google search engine is ample evidence that
your marketing needs to be heavily focussed upon optimising your place in the
google rankings.
Global Searches as of August 2008 (does not include China)
Google Sites: 32.1 billion
Yahoo Sites: 8.5 billion
Microsoft Sites: 2.2 billion
We will advise how to use Adwords©
or Overture© to increase the visibility of your website among Google's sponsored
links. We can set up a campaign for your site showing you how to get to the top
of the natural listings with minimal outlay.
We provide the following to ensure your site appears on
the top page of the 'natural' listings:
Optimisation of your site so that it is found by search
engine 'spiders. Analysis of current competitors websites researching
target phrases for your industr.
Search Engine Optimisation
- Modifying your paqes to be search engine friendly
using SEF tools.
- Advice on alternative search phrases and how to
find them
- Optimisation of your title and meta tags
- Optimisation of alternative texts and screen tips
- Optimisation of your images for fast download
- Optimisation of each page including descriptive
texts
- Advice on good website structure
- Advice on search engine and directory submissions
- Creation of good quality reciprocal links
- Publicising your website in non-conventional ways
- Creation of online press releases to stimulate
external interest in your site
- Compatibility test the website with the all the
main browsers
As a working example click on
this link to see how search
engine optimisation works for one of our clients.
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Google Analytics
 Analytics Essential Google
Analytics is a great way of tracking the visitor to your web site.
Google Analytics has been designed to help you learn all about where your visitors come
from, how they interact with your website and what they do and don't like.
Google Analytics is an essential tool to all advertisers, publishers and website
owners.
Google Analytics Dashboard puts all the information you need in one central location.
If you are serious about your
internet site promotion you need Google Analytics.
Lightquick will install
Google Analytics on your website as part of our Google Adwords service.
Click
here to view our contacts page and get in touch NOW
or call us on 07593 532572
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